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Home » Topics » Columns

Columns
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Guest Column

Diversifying Marketing Plans to Stay Ahead in a Crowded Industry

Chris Rimlinger
September 1, 2014
No Comments

According to a 2014 study by the Harvard University Joint Center for Housing, the home improvement industry is expected to see double-digit growth through the end of the year.


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Specialty Retailers Can Develop an Effective Online Strategy

Dave Foster
Dave Foster
September 1, 2014
No Comments

I’ve talked with scads of dealers over the past several years about literally an untold number of retail-related topics.


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Matthew Spieler
Editorial

Make the Most of the Fall Season

Matthew Spieler
Matthew Spieler
September 1, 2014
No Comments

It is hard to believe kids are starting to go back to school and the fall selling season is just around the corner. For many of us who experienced a long, tough winter, the summer just flew by.


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The Trusted Sales Advisor

Goodwill & Loyalty

Kelly Kramer
Kelly Kramer
September 1, 2014
No Comments

Take a look at the photo of me with a big bag of potato chips. Now I’m sure you’re wondering just why this photo of me with this junk food deserved to be published.


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CTEF Tile Tip: Spot Bonding Ceramic Tile … Really?

Scott Carothers 2025
Scott Carothers
August 11, 2014
No Comments

Different parts of the country use various installation methods which may or may not be included in the TCNA Handbook. 


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Kelly Kramer Feature Image
The Trusted Sales Advisor

Showing Calmness, Confidence and Conviction

Kelly Kramer
Kelly Kramer
August 2, 2014
No Comments

Building trust and likability are the two key elements on becoming a trusted sales advisor.


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Matthew Spieler
Editorial

Yes, A Flooring Publication Emphasizing Installation

Matthew Spieler
Matthew Spieler
August 2, 2014
No Comments

This issue of Floor Trends puts the emphasis on quality, professional installation and its overall importance to satisfying the end user.


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Industry News - August 2014

August 1, 2014
No Comments

Come check out the latest industry news and see what is going on within the flooring industry!


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Guest Editorial

Retailers: Work More with Your Installers

August 1, 2014
No Comments

As the associate editor of Floor Trendsand editor of its sister publication Floor Covering Installer, I see a great deal of confusion crop up when it comes to how much retailers should know about the installation side of the business.


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Relative Humidity and Moisture Content: An Environment of Change

Larry Loffer
Larry Loffer
August 1, 2014
No Comments

Determining wood moisture content is not like measuring the length of a nail—it is not a truly static trait of any piece of lumber, or even of a finished wood product.


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