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Home » Topics » Columns

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The Trusted Sales Advisor

Showing Calmness, Confidence and Conviction

Kelly Kramer
August 2, 2014

Building trust and likability are the two key elements on becoming a trusted sales advisor.


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Editorial

Yes, A Flooring Publication Emphasizing Installation

Matthew Spieler
August 2, 2014

This issue of Floor Trends puts the emphasis on quality, professional installation and its overall importance to satisfying the end user.


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Industry News - August 2014

August 1, 2014

Come check out the latest industry news and see what is going on within the flooring industry!


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Guest Editorial

Retailers: Work More with Your Installers

August 1, 2014

As the associate editor of Floor Trendsand editor of its sister publication Floor Covering Installer, I see a great deal of confusion crop up when it comes to how much retailers should know about the installation side of the business.


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Relative Humidity and Moisture Content: An Environment of Change

Larry Loffer
August 1, 2014

Determining wood moisture content is not like measuring the length of a nail—it is not a truly static trait of any piece of lumber, or even of a finished wood product.


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No One Glue Will Do: Selecting the Right Adhesive for the Job

Tom Plaskota
August 1, 2014

For the professional contractor, the term multipurpose typically describes a product used to install carpet or mineral-backed sheet vinyl with the direct glue-down method of installation. Multipurpose adhesives are most appropriate for residential or light-traffic commercial installations.


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Training, Certification do Make a Difference

Brett Miller
Brett Miller
August 1, 2014

Sooner or later, no matter how experienced your wood flooring crew is, you will likely find yourself called back to a job because your customer is dissatisfied with some aspect of her flooring installation.


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Feature Image

CTEF Tile Tip: Installing Really Large Tile

Scott Carothers 2025
Scott Carothers
July 17, 2014

The introduction of thin panel porcelain tile or thin tile porcelain panels – or which for now seems to be the most popular name, thin porcelain tile (TPT) – is quickly revolutionizing the tile market. 


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Guest Column

The Benefits of Partnerships Between Small and Large Businesses

Steve Frailey
July 1, 2014

Partnerships between global flooring manufacturers and locally owned shops continue to rise. As large businesses seek stronger relationships with the people on the front lines locally—architects, designers, end users, and contractors and retailers—the once competitive landscape is evolving to reveal new relationships.


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Guest Column

Floor Your Competition with Content Marketing

Miriam Illions
July 1, 2014

In today’s digital age, the Yellow Pages have long since yellowed, permanently replaced by the Internet as the primary source to find a contractor.


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