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Home » Topics » Columns

Columns
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Starnet Meeting Calandar

Maximize Your Flooring Business Success: Strategic Meeting Framework for Contractors

Mark Bischoff
Mark Bischoff
April 11, 2025
No Comments

Discover how a structured annual meeting plan—from daily huddles to quarterly reviews—can transform your strategy into a living roadmap that aligns your team, strengthens vendor relationships, and drives exceptional client results.


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neutral-color house

How Colorful Flooring Challenges the White House Aesthetic

Tanja Kern Headshot 2023.png
Tanja Kern
April 4, 2025
No Comments

While America's neighborhoods have become seas of pristine white houses designed for maximum resale value, a colorful rebellion is happening right under our feet. Manufacturers are increasingly offering bolder, more vibrant flooring options that challenge the notion that our homes must sacrifice personality for investment potential.


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marble shower with iron oxide discoloration

Marble Tile in Showers: A Cautionary Tale

Scott Carothers 2025
Scott Carothers
April 1, 2025
No Comments

Marble mistake? While marble tile looks stunning on your bathroom floor, using it in a shower could lead to unexpected problems. Scott Carothers, academic director of the Ceramic Tile Education Foundation, cautions installers to do their due diligence before using marble in shower applications.  


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tile installer

Beyond Bidding: Why Commercial Flooring Contractors Must Pivot from Process to Strategy

Mark Bischoff
Mark Bischoff
March 21, 2025
No Comments

Commercial flooring contractors face shrinking margins and volatile demand due to traditional bid-based processes. Starnet President and CEO Mark Bischoff recommends strategic transformation, highlighting opportunities in the growing flexible workspace market and responding to design firm consolidation through specialized services and innovative business models.


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CTEF Tile Tip Improper Thin-Set application.

One-Sided Thin Set is Not a Thing: How to Ensure a Proper Bond

Scott Carothers 2025
Scott Carothers
March 3, 2025
No Comments

Scott Carothers, academic director of the Ceramic Tile Education Foundation, explains how thin-set mortar failures stem from improper moisture loss, leaving tiles loose and unanchored. Learn what causes these costly installation mishaps and how to prevent them. 


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new

Step into 2025: Your Complete Guide to This Year's Game-Changing Flooring Innovations

Tanja Kern Headshot 2023.png
Tanja Kern
February 26, 2025
No Comments

Our editorial team hit the ground running in January, covering every major flooring show to bring you an exclusive inside look at 2025's most innovative products.


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black swan

Business Planning When There Are Only Black Swans

Mark Bischoff
Mark Bischoff
February 11, 2025
No Comments

Traditional commercial interior success models face disruption as remote work, technology, and changing client needs reshape the predictable patterns of the past.


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John Steier at floorcovering training events

My Journey to Becoming a Certified Flooring Craftsman

John Steier headshot
John Steier
January 28, 2025
No Comments

Elevating the perception of the skilled trades is a challenge, but it starts with each of you, according to John Steier, owner Steier Flooring and CFI #14097. Here, he shares his journey from a helper to becoming a certified professional through Certified Flooring Installers. 


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The International Surface Event

TISE 2025: Where Innovation Meets Excellence in Flooring

Tanja Kern Headshot 2023.png
Tanja Kern
January 13, 2025
No Comments

TISE 2025, North America's largest flooring, stone, and tile show, returns to Las Vegas's Mandalay Bay Convention Center January 28-30. The event features 700+ exhibitors across 400,000+ square feet, showcasing latest innovations, live demonstrations, and prestigious installation competitions including the National Installer of the Year Competition.


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Shower installation D. W. Sanders
CTEF Tile Tip

No Drill Holes: A Cautionary Tale of a Shower Installation Gone Wrong

Scott Carothers 2025
Scott Carothers
January 2, 2025
No Comments

Scott Carothers, academic director of the Ceramic Tile Education Foundation, shares how a luxury shower project was compromised when a glass contractor ignored drilling specifications, penetrating multiple waterproof layers with oversized screws.


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Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

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