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Loloi’s Milton collection

Is Our Focus on Home Here to Stay?

Tanja Kern Headshot 2023.png
Tanja Kern
January 28, 2022

Spending by U.S. consumers in major cities is up more than 15% compared to two years ago, fueling a rapid economic recovery that remains on fragile footing as we’ve entered 2022.


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Tenacity waterproof floors

CFL Aims for $1 Billion in SPC Flooring

Dave Foster
Dave Foster
January 21, 2022

Learn how the China-based flooring manufacturer saw 50% growth in 2021 and where it sees SPC flooring headed, and the importance of distribution.


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e-commerce

How to Sell Flooring Online in 2022

Dave Foster
Dave Foster
January 10, 2022

John Simonson, president of Webstream Dynamics, explores some e-commerce options available to flooring retailers. 


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Broadlume at FloorCon 2021

Let’s Get Real: The Future Looks Strong for Flooring Retail

Paul AC Dominie
January 4, 2022
In his latest column, Paul A.C. Dominie shares how Broadlume is taking flooring retail digital.
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supply chain

Stock Up on Patience for 2022

Tanja Kern Headshot 2023.png
Tanja Kern
January 3, 2022
Supply-chain woes and a resurgence of new coronavirus strains will continue to affect the flooring business in 2022.
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brand marketing

How to Establish a Brand in Your Local Market

Dave Foster
Dave Foster
December 6, 2021
Derrick Daye, managing partner of The Blake Project, shares how to differentiate your flooring business.
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pricing for commercial flooring projects

It’s Time for Square Foot Pricing in Commercial Flooring

Geoff Gordon
Geoff Gordon
December 2, 2021

Projects now have complicated flooring schemes that rely on multiple product types such as ceramic tile, LVT, rubber tile etc. that are all sold by the square foot. 


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Nonn’s Flooring's new Milwaukee, Wisconsin showroom

Designing Your Flooring Showroom: The Goldie Locks Method

Paul AC Dominie
November 17, 2021

Retail consultant Paul Dominie offers insight on the best flooring showroom layouts.


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How to Use Television to Increase Brand Awareness

How to Use Television to Increase Brand Awareness

Katie Rork
Katie Rork
November 11, 2021

Grigsby's Carpet, Tile and Hardwood in Tulsa, Oklahoma, is using television advertising and content marketing to drive brand awareness.


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Floor Covering Education Foundation

How to Resolve the Industry’s Installation Problems

A Conversation with FCEF’s Jim Aaron and Don Roberts
Dave Foster
Dave Foster
November 4, 2021

The Floor Covering Education Foundation (FCEF) is a nonprofit dedicated to eliminating the crisis in the floor covering industry caused by the lack of qualified and trained installers.


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