The Floor Covering Education Foundation (FCEF) is a nonprofit dedicated to eliminating the crisis in the floor covering industry caused by the lack of qualified and trained installers. It does this through recruitment, scholarship and the placement of professional floor covering installers. We had an opportunity to sit down with Don Roberts, CEO of Central Alabama Flooring, and chairman of FCEF, and Jim Aaron, executive director of FCEF and former vice president of merchandising at CCA Global. The following are excerpts from that conversation. You can listen to this conversation in its entirety here.
TF: The FCEF is not a training entity. Talk about the function of the organization.