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Metroflor's Dr. Russ.jpg

Meet the Real Metroflor: Video Campaign Shares Metroflor’s Brand Spirit

Tanja Kern Headshot 2023.png
Tanja Kern
October 11, 2023

Metroflor recently released the Dr. Russ video campaign to communicate one of the company's core values, "Take fun seriously," to customers.


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bathroom tile installation

Welcome to FLOOR Trends & Installation

Tanja Kern Headshot 2023.png
Tanja Kern
October 6, 2023

Introducing a new super brand dedicated to all things flooring: FLOOR Trends & Installation.


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to-do list

Floor Academy Briefing: How to Solve Problems Personally and Professionally

Kyle Hedin
Kyle Hedin
September 15, 2023

Columnist Kyle Hedin explains how a task list helps to process problems and find solutions.


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Bowman Lake

3 Business Lessons from the Trail

Tanja Kern Headshot 2023.png
Tanja Kern
September 7, 2023

This summer, I had the opportunity to visit Glacier National Park for the first time, and I came home with a few takeaways from the trail.


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6 Steps to Using Storytelling to Market Your Flooring Business

6 Steps to Using Storytelling to Market Your Flooring Business

Kyle Hedin
Kyle Hedin
August 24, 2023

Every project has a story. Kyle Hedin breaks down the six steps contractors and installers should take to better market your services and solutions to consumers. 


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HD Supply.jpg

HD Supply Acquires Redi Carpet: What It Means for the Flooring Industry

Aaron Toomey Managing Director at Anchor Peabody.jpg
Aaron Toomey
August 2, 2023

HD Supply announcement on August 2 sent waves through the multifamily and single-family rental world and continues the rapid pace of consolidation in the space.


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design and construction outlook

Home Professionals Mildly Optimistic for Q3

Tanja Kern Headshot 2023.png
Tanja Kern
August 1, 2023

Home professions, including architects, interior designers and contractors, are only mildly optimistic about business as they head into Q3 2023.


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community involvement

How to Give Back to Your Community and Build Your Business

Kyle Hedin
Kyle Hedin
July 10, 2023

What would your business look like if you got involved in your community and gave to it instead of just took from it? Columnist Kyle Hedin, owner of Illustrious Hardwoods in Mesa, Arizona, digs into ways in which you can boost business and support your community simultaneously. 


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Floor Trends' Top Flooring Products contest

Floor Trends Announces the 2023 Top Flooring Products Contest

Tanja Kern Headshot 2023.png
Tanja Kern
July 6, 2023

The inaugural contest honors the most significant flooring product innovations of the year. 


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Tanja Kern at the Rhinory

Flooring Stories We’re Following

Tanja Kern Headshot 2023.png
Tanja Kern
June 21, 2023

Find out what Mohawk is doing to spark carpet sales for the residential and multifamily markets, an update on the commercial floors—plus the new FCI Podcast, On the Floor.



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