If this title did not grab your immediate attention, it should have. It’s a dangerous mindset, but ignoring instructions is also one of the first shortcuts people in a hurry take.
Do you remember when the flooring industry went through the big controversy about whether to switch the sales of carpet and vinyl from being sold by the square yard to being sold by the square foot?
When my business partner, Larry Burt, and I purchased Kansas’ Interior Surface Enterprises in 2007, we had some very simple and basic goals for the business.
The marketplace for supplemental electric radiant heat systems installed under new finished flooring in new and renovated residences on a room-by-room basis is heating up.
The Floor Covering Business to Business Association (fcB2B) is the force behind bringing the floor covering industry into the 21st century, and it is doing so by raising the efficiency of all players in the system—buyers and sellers.
While reading many books written by top professional salespeople, a common thread appears: All sales conversations begin with any subject except the product they’re selling and continue that way until the customer changes the flow.