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Home » Topics » Columns

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Manufacturer's Directions

CTEF Tile Tip: Should You Listen to the Manufacturer?

Scott Carothers 2025
Scott Carothers
July 13, 2015
No Comments

If this title did not grab your immediate attention, it should have. It’s a dangerous mindset, but ignoring instructions is also one of the first shortcuts people in a hurry take.


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Communication Skills

Selling in Today’s Retail Environment: Making the Connection

Warren Tyler
Warren Tyler
July 1, 2015
No Comments

When exposed to today’s current hiring philosophies, I’m wondering what people could be thinking?


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Voting Ballot

The Trusted Sales Advisor: Square Yard vs. Square Foot: Was it Really that Hard?

Kelly Kramer
Kelly Kramer
July 1, 2015
No Comments

Do you remember when the flooring industry went through the big controversy about whether to switch the sales of carpet and vinyl from being sold by the square yard to being sold by the square foot?


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Interior Surface

Contractor's Corner: Interior Surface Enterprises Grows Through Diversifying and Training

Tim Porter
July 1, 2015
No Comments

When my business partner, Larry Burt, and I purchased Kansas’ Interior Surface Enterprises in 2007, we had some very simple and basic goals for the business.


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Flooring salesperson

Electric Radiant Heat Underlayment: A Potentially Profitable Upgrade in which Everybody Wins

Jack Boesch
July 1, 2015
No Comments

The marketplace for supplemental electric radiant heat systems installed under new finished flooring in new and renovated residences on a room-by-room basis is heating up.


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Chris Burdon

Dev O’Reilly: Don’t Be a Graybeard, Adopt Industry’s B2B Protocol

Dave Foster
Dave Foster
July 1, 2015
No Comments

The Floor Covering Business to Business Association (fcB2B) is the force behind bringing the floor covering industry into the 21st century, and it is doing so by raising the efficiency of all players in the system—buyers and sellers.


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Matthew Spieler

Reactive vs. Proactive: Yes, There is a Difference

Matthew Spieler
Matthew Spieler
July 1, 2015
No Comments
While the title might seem obvious, in real life, unfortunately it isn’t.


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Kelly Kramer

The Trusted Sales Advisor: Find the Need; Earn the Business

Kelly Kramer
Kelly Kramer
June 10, 2015
No Comments
In all my years of observing selling, I’ve deducted there are three types of methods.


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Sales Educators

Selling in Today’s Retail Environment: Gaining Trust

Warren Tyler
Warren Tyler
June 10, 2015
No Comments
While reading many books written by top professional salespeople, a common thread appears: All sales conversations begin with any subject except the product they’re selling and continue that way until the customer changes the flow.


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Dolce La Hulpe

Commercial or Residential, Why Trend Forecasts Matter

Stacy Garcia
June 10, 2015
No Comments
Designing a contract space requires a thorough understanding of how end users will spend their time in it.


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