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Home » Authors » Rick Brian

Rick Brian

Rick Brian is president of R. B. Brian and Associates Inc., a management and marketing consulting company which he founded in 1997. His clients are primarily manufacturers and distributors in the hardwood flooring and building products industries. He is the former president of Robbins Hardwood Flooring, and is a past board member of the NWFA, MFMA and NOFMA. RBBA is headquarted in Southern Pines, N.C. You can contact him at rbrian@RBBAinc.com or through his website: wwwRBBAinc.com.
Articles

ARTICLES

Commerce and Hardwood Flooring: Lead, Follow or Get Out of the Way!

e-Commerce and Hardwood Flooring: Lead, Follow or Get Out of the Way!

Rick Brian
October 1, 2012
No Comments
Lee Lacocca’s famous quote, “Lead, follow or get out of the way!” From the early 1980s has a much more profound meaning today when you apply it to the new model of retail selling affecting the way you will be, or already are, doing business.


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Create a Successful Niche for Your Hardwood Flooring Line

Create a Successful Niche for Your Hardwood Flooring Line

Rick Brian
September 1, 2012
No Comments
Let’s face it: Everyone claims they have the best quality, service, delivery, and price. But the fact is, that’s just not possible. So when it comes to marketing and producing your brand of hardwood flooring, it’s imperative that every employee on your team is totally committed to being a market niche leader and improving profitability each year.


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ft_0812_Brian_img1.jpg

Solid vs. Engineered Hardwood: Much Ado About Nothing

Rick Brian
August 1, 2012
No Comments
Before it was called engineered hardwood flooring, we had “laminated” flooring.


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Pine Flooring

Antique Heart Pine Floors: Wonders of Beauty, History and Environment

Rick Brian
June 29, 2012
No Comments
When I previously wrote about wood flooring in “passing the test of time,” I did not take antique heart pine flooring into the equation. This unique and rare historical product takes the adage to an entirely different level.
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Eight Ways to Turn a Problem into a Plus!

Rick Brian
June 9, 2012
No Comments
I don't care if you sell Rolls Royces, Cartier watches, McDonald's hamburgers or hardwood flooring, sooner or later you will have an unhappy customer. Why? Because expectations have not been met.
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Eight Great Ways to Sell More Hardwood and Make More Money!

Rick Brian
May 22, 2012
No Comments
Hardwood flooring has become wildly popular with homeowners, builders and specifiers for a great number of reasons, not the least of which is the design creativity it offers.
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Market Trends: A Hard Look at Hardwood

Marketing Hardwood: An Art and a Science

Rick Brian
April 4, 2012
No Comments
I was a marketing major in college, and I started my business career as an entry-level marketing person for a building products company.
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Hitting the Hardwood: Time for Hard Maple Sports Floors to Shine

Rick Brian
March 6, 2012
No Comments
With "March Madness" upon us, now is an appropriate time to take a look at what's new in maple sports surfaces. The old "gym floor" has come a long way over the past 25 years.
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Lessons from the Past Can Offer New Opportunities

Rick Brian
February 13, 2012
No Comments
The rise in hardwood's popularity over the past 20 years or so speaks volumes about consumers' desire for an attractive, natural, long-lasting flooring material.
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The Latest Hardwood Flooring Trends in Colors, Styles, and Species

Rick Brian
January 9, 2012
No Comments
Hardwood flooring has most certainly passed the “test of time” as a beautiful architecturally designed construction product for its natural aesthetics, form and function.
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