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Home » Authors » Geoff Gordon

Articles by Geoff Gordon

Square Foot Pricing.jpg

Another Appeal for Square Foot Pricing

Geoff Gordon
Geoff Gordon
April 29, 2024
No Comments

In this op-ed, Fuse Alliance Executive Director Geoff Gordon advocates to the flooring industry to adopt square foot pricing. 


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pricing for commercial flooring projects

It’s Time for Square Foot Pricing in Commercial Flooring

Geoff Gordon
Geoff Gordon
December 2, 2021
No Comments

Projects now have complicated flooring schemes that rely on multiple product types such as ceramic tile, LVT, rubber tile etc. that are all sold by the square foot. 


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crowds

Resurfacing at Surfaces

The Return to TISE
Geoff Gordon
Geoff Gordon
July 1, 2021
No Comments

After 15 months of being cooped up at home and being Zoomed out, I underestimated the impact going to a convention would have.


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virtual meetings

Virtual Brainstorming Helps Flooring Contractors Navigate Challenges

Geoff Gordon
Geoff Gordon
October 7, 2020
No Comments
Running a small business is tough enough in good times, but when the economy slows down, it becomes even more challenging.
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working remotely

Commercial Flooring Industry Is Pushing Through Tough Times

Geoff Gordon
Geoff Gordon
June 10, 2020
No Comments
Hindsight provides the opportunity to really look back and examine the good and the bad of life and the good is certainly the power found in our network.
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Fuse annual conference

Contractor's Corner: The Benefits of Joining a Trade Organization

Geoff Gordon
Geoff Gordon
December 20, 2019
No Comments
Merriam Webster defines the term “trade association” as an association of tradespeople, businesspeople or manufacturers in a particular trade or industry for the protection and advancement of their common interests.
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commercial flooring installation

Fuse Technical Helps Designers Solve Flooring Installation Issues

Geoff Gordon
Geoff Gordon
June 13, 2019
No Comments
We launched our latest initiative, Fuse Technical, at the Fuse Alliance annual conference held recently in Orlando, Fla. Our goal was to find a way to build a closer relationship with interior designers and architects as it relates to the technical component of flooring.
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moisture mitigation

Tackling the Moisture Issue

Geoff Gordon
Geoff Gordon
August 14, 2018
No Comments
Moisture issues, one of the biggest challenges that Fuse Alliance members face each day, have become even more challenging over the last couple of years.
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Fuse Commercial board of directors

What Makes a Flooring Installation Services Program a Success?

Geoff Gordon
Geoff Gordon
October 6, 2017
No Comments
Fuse Commercial, the installation and project management services program offered exclusively through Fuse Alliance, began as the brain child of the 2012 Fuse Alliance board of directors.
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materials in warehouse

Experius Overstock Program Moves Inventory

Geoff Gordon
Geoff Gordon
June 13, 2017
No Comments
One of the challenges we all face as commercial flooring contractors is the extra material we generate from our projects.
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