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Danielle Clair Simpson

Danielle Clair Simpson worked with BNP Media’s flooring publications in various capacities between 2012 and 2021. The former managing editor of Floor Covering Installer and Floor Trends has a degree in journalism from Eastern Michigan University and a master’s degree in public relations and organizational communication from Wayne State University.

Articles

ARTICLES

Shaw Contract Revolutionizes Moisture Management from the Ground Up

Danielle Clair Simpson

May 12, 2020

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Moisture-related flooring failures continue to be one of the biggest headaches on the job, resulting in commercial property owners spending well over $1 billion annually on moisture remediation and subsequent flooring replacement.

Looking Ahead at Wood Trends

Danielle Clair Simpson

May 5, 2020

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Trending forward, Leslie Smith, along with Christina Rowe, DuraSeal senior product manager, gave National Wood Flooring Association (NWFA) Expo attendees a virtual overview of where hardwood is heading in terms of color and design, as it remains consumers’ favorite flooring choice.

Anderson Tuftex's Natural Timbers hardwood flooring collection

2020 Hardwood Flooring Forecast

Danielle Clair Simpson

April 16, 2020

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Natural materials are on trend for 2020, positioning the hardwood flooring category for steady growth this year—in spite of pressure felt from wood-look products.

Bevin Andrews on Flooring America's Drive database

CCA Global's Digital Focus for 2020

Danielle Clair Simpson

April 7, 2020

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This year, CCA Global Partners is targeting what it calls the 'non-stop consumer' through a comprehensive assortment of digital services for its Flooring America and Carpet One businesses.

Tile Trends in the Home

Danielle Clair Simpson

March 27, 2020

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In this issue of Floor Trends, we explore the tile trends that are lending to a “feel better” experience at home.

Flooring America celebrates 20th anniversary

Flooring America: 20 Years of Retailers Helping Retailers

Danielle Clair Simpson

March 27, 2020

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For two decades, Flooring America has been helping independent flooring retailers strengthen their businesses from the inside out.

Finishing Touches for Flooring: Selling Moldings, Trims and Stair Treads

Danielle Clair Simpson

February 13, 2020

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Moldings, trims and stair treads are accessories that provide the perfect finish to flooring. As categories continue to advance and grow, these accessories are following right along, allowing floors to perform as intended.

Carpet One Hosts Women in Leadership Forum at Convention

Danielle Clair Simpson

January 10, 2020

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For the first time at Convention, Carpet One brought the women of its membership together to discuss business, challenges, solutions to those challenges and the future, which according to the numbers, is female.

Millennials Shaking Things Up in the Flooring Industry

Danielle Clair Simpson

December 11, 2019

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From captivating content creation and product design, to getting down to the nitty-gritty with data science and skillful installation, the future of the flooring industry is bright with these rising stars on board.

Floor Covering Installer's 2019 Installation Award Winners

Danielle Clair Simpson

December 10, 2019

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In the sixth edition of our FCI Installation Awards, we were yet again blown away by the talent, craftsmanship and skill of the flooring installation industry.

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