Floor covering is a multi-billion-dollar industry that is underserved by technology, but one digital marketing company is aiming to leverage it to help flooring retailers compete with the likes of Home Depot, Lowe's, and Lumber Liquidators.
We asked some of the resilient category's leading marketers to offer their best tips for product knowledge training to help RSAs maximize their understanding and to help them grow sales in luxury vinyl tile (LVT).
Pam Rainey leads nearly 50 people on the product development teams for Shaw Floors and Anderson Tuftex, providing design vision for both hard and soft surface products.
From flooring and backsplashes to plumbing fixtures and appliances, picking and choosing the components should be the fun part of buying a new home or remodeling an existing home, right? Not necessarily.
In this new feature series, we will have conversations with female leaders in flooring who are driving innovation, advocating for change, and inspiring new generations of woman leaders.