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Home » Authors » Irene Williams
Irene Williams

Irene Williams

Irene Williams, Founder and CEO of Msg2Mkt, started her business as a freelancer in 2009. Coming from an established, nearly 20-year career as a PR and creative leader in the agency world, Williams first focused on providing services she could manage solo such as marketing communications consulting, copywriting, creative projects, and social media program implementation. The market consistently sent the message that it wanted more services: public relations, full marketing and social media programs, email and content marketing, video production, event planning, branding, website creation. To answer increased demands, Williams began assembling account teams and bringing in partners to take Msg2Mkt to the next level.
Articles

ARTICLES

chatbots

What's on the Horizon for Social Media Marketing

Irene Williams
Irene Williams
January 25, 2019
In the world of digital marketing, we can't rest on what's now; we have to be prepared for what's next.
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questions

Ask Me Anything! Answers to Common Questions

Irene Williams
Irene Williams
December 17, 2018
Though businesses and professional circumstances run the gamut, I get many of the same inquiries from the people I meet. Here are a few of the questions I’m asked most often, followed by my responses.
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digital marketing
Message to Marketers

Tips for Automating Your Social Media Marketing

Irene Williams
Irene Williams
November 19, 2018
Automation of certain aspects of social media can free you and your team to spend more time meaningfully engaging on your social platforms.
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pinterest

How to Make Pinterest a Winning Marketing Tool for Your Biz

Irene Williams
Irene Williams
October 26, 2018
Here are key ways to make Pinterest a valuable tool in your arsenal of digital and social media marketing tactics.
Read More
store locations

How to Approach Digital Marketing for Multi-Location Retailers

Irene Williams
Irene Williams
September 20, 2018
Even though there’s a shared brand and, most likely, shared product offerings, every location has its own audience to reach and story to tell. That's why each of your locations requires very specific attention—and that includes your approaches to digital marketing.
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web design

Four Things Your Website Needs Now to Connect with Customers

Irene Williams
Irene Williams
August 21, 2018
Want your website to be the place online for your customers to “sit down and stay a while”? Here are four ways you can be sure your website is ready to welcome guests for a good visit.
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online privacy

How to Market to Customers While Respecting and Protecting Their Privacy

Irene Williams
Irene Williams
July 26, 2018
How do we tread cautiously while also making the most of today’s technology-fueled, targeted marketing?
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marketing on mobile platforms

Big Changes in the Digital-Social-Mobile Marketplace

Irene Williams
Irene Williams
June 12, 2018
Here’s a look at key areas of change in digital, social, and mobile marketing, what you need to know now—and why it matters for your business.
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Instagram

How to Make Instagram Work for Your Flooring Business

Irene Williams
Irene Williams
May 24, 2018
Here are some actionable tactics you can use to get some “Insta gratification” with your Instagram business profile.
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using data to create new marketing approaches

How to Invent Fresh Approaches, Innovation for the Modern Marketplace

Irene Williams
Irene Williams
April 20, 2018
The world is rapidly changing. Businesses that want to be viable for five, 10, 15—heck, even just two years—into the future have got to be on alert, in constant knowledge acquisition mode, and on the ready to create new ways of doing things.
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