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How to Market to Customers While Respecting and Protecting Their Privacy

By Irene Williams

Have you seen the 2002 movie, Minority Report? In particular, do you recall the scene in which the lead character, played by Tom Cruise, is shown highly targeted advertisements as he walks along a corridor? Through recognition technology, advertisers show him extremely relevant messaging, and upon entering a Gap store, a virtual associate even greets him by inquiring about his recent purchase of tank tops.

Holy wow…we’re pretty much there, folks!

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