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Home » Authors » Mark Bischoff

Articles by Mark Bischoff

artificial intelligence (AI)

Unlock 40% More Revenue: How AI-Powered Client Reactivation Transforms Contractor Success

Mark Bischoff
Mark Bischoff
May 12, 2025
No Comments

AI has revolutionized contracting. By combining digital intelligence with human judgment, flooring contractors can reconnect with past clients through data-driven CRM strategies, value-first outreach, and consistent engagement—transforming dormant relationships into a powerful revenue stream.


Read More
Starnet Meeting Calandar

Maximize Your Flooring Business Success: Strategic Meeting Framework for Contractors

Mark Bischoff
Mark Bischoff
April 11, 2025
No Comments

Discover how a structured annual meeting plan—from daily huddles to quarterly reviews—can transform your strategy into a living roadmap that aligns your team, strengthens vendor relationships, and drives exceptional client results.


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tile installer

Beyond Bidding: Why Commercial Flooring Contractors Must Pivot from Process to Strategy

Mark Bischoff
Mark Bischoff
March 21, 2025
No Comments

Commercial flooring contractors face shrinking margins and volatile demand due to traditional bid-based processes. Starnet President and CEO Mark Bischoff recommends strategic transformation, highlighting opportunities in the growing flexible workspace market and responding to design firm consolidation through specialized services and innovative business models.


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black swan

Business Planning When There Are Only Black Swans

Mark Bischoff
Mark Bischoff
February 11, 2025
No Comments

Traditional commercial interior success models face disruption as remote work, technology, and changing client needs reshape the predictable patterns of the past.


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commercial flooring projects

How Commercial Flooring Contractors Can Leverage Sourcewell to Create New Market Opportunities

Mark Bischoff
Mark Bischoff
December 9, 2024
No Comments

Starnet President and CEO Mark Bischoff unveils how commercial flooring contractors can utilize Sourcewell, a cooperative procurement solution that enables government public entities to purchase goods at competitive prices, to unlock new business demand.


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job descriptions

Scaling Success for the Professional Interior Contractor

Mark Bischoff
Mark Bischoff
November 21, 2024
No Comments

Learn how the adoption of a team selling structure and data models can increase sales, profits, hasten business expansion and ensure higher quality among professional interior contractors. 


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commercial flooring contractors collage

Building Durable Enterprises: The Starnet Formula for Flooring Industry Longevity

Mark Bischoff
Mark Bischoff
October 16, 2024
No Comments

Mark Bischoff, president and CEO of Starnet, shares his perspective on how its flooring contractor member companies have built infrastructures for growth and longevity.



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talent recruitment

Talent Wars in the Flooring Industry: How to Recruit and Retain Gen Z Talent

Mark Bischoff
Mark Bischoff
September 27, 2024
No Comments

Learn about the roadmap required to activate the imaginations of Gen Z recruits, which requires visions of stability, long-term career growth, and the potential to work on meaningful projects.


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commercial installation

The Rise of the Interior Contractor

Mark Bischoff
Mark Bischoff
August 19, 2024
No Comments

Disruptors always have a place in the market, no matter how mature, and little attention has been paid to the flooring contractor firms that approach the market differently. One of the most notable shifts in commercial installation is the rise of the interior contractor.


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Real Estate Block Chain

Commercial Real Estate Financing Changes the Contractor Playing Field

Generative AI Technology Starts the Domino Effect
Mark Bischoff
Mark Bischoff
July 11, 2024
No Comments

Learn why Starnet believes the commercial flooring industry is entering a time of rapid CRE transformation. The stress of the current state of the global financial system and widely available data modeling will drive global real estate decision trends.


Read More
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