“Use a picture. It’s worth a thousand words.” That quote from newspaper editor Tess Flanders appeared in a 1911 article on the topic of journalism and publicity. 106 years later, the recommendation is as relevant—and accurate—as ever. In our screen-and-be-seen world, visuals definitely matter, and we’re not just talking still photography. Today, video content, animated GIFs—and yes, good ol’ static images—are essential for success in digital and social media marketing.
The statistics about visual content in social media and digital marketing is compelling and downright fascinating (at least to an internet nerd like me!). If you’re in the business of selling stuff, you need to read and heed.