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WFCA Empowers Retailers to Improve their Business

The World Floor Covering Association (WFCA) recently held its Empower 2018 educational conference, Sept. 20 - 21 in San Antonio, Texas, at the La Cantera Resort, hosting members for two days packed with sessions on leadership, succession planning, income growth, and business management. Attendees engaged with presenters, shared stories, and incited discussions, facilitated by the comfortable atmosphere of one of the resort’s meeting rooms. Attendees were also able to network with one another during the Welcome Reception and dinner on Thursday, Sept. 20, as well as during breakfast and lunch breaks on Friday, Sept. 21, at the resort’s Sweetfire Kitchen.

Keynote speaker, Steve Hillis, spoke about ways to empower your team and build a more dynamic and empowering company culture to improve employee satisfaction and retention. Hillis cited employees believing their company didn’t care about them personally as being one of the main reasons for employee turnover, especially among millenials. Hillis’ keynote walked attendee’s through steps to building an empowering workplace: motivation, vision and goals, discipline, and leadership vs. management. Hillis also gave a seminar on improving communication, discussing employees’ goals with them during personal conferences, and how to communicate based on four behavior styles.

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