World Floor Covering Association (WFCA) announced the launch of “Tom’s Tips,” the newest business resource to be made available to members. “Tom’s Tips” consists of a weekly video lesson, offering professional instruction on current issues faced by retailers. Though topical to retailers across all categories, Tom’s Tips presents inside knowledge, addressing the specific concerns and needs of flooring retailers. The weekly videos feature WFCA’s Tom Jennings, vice president of professional development.

The series is focused primarily on maximizing customer service. Topics currently available include: payment options; trust but verify; making a quick connection; one unintended remark; first impressions count; being distinctly different; shut up and listen; and we all like nice things.

“We recognize that we have a treasure trove of retail knowledge in our WFCA team member, Tom Jennings,” said Freida Staten, vice president of marketing and communications, WFCA. “Tom is renowned in the industry for his insights and expertise in retail operations. We made a special effort to ensure the ‘learnings’ are easy to access and presented quickly and efficiently, so busy professionals can view them on the run.”

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