CFL’s Tenacity Offers Retailers a Complete Marketing Strategy

CFL launched Tenacity, a new waterproof engineered stone, earlier this year to provide an alternative solution to ceramic tile and stone surfaces. The waterproof flooring, manufactured with a rigid mineral stone core, can be installed over large surfaces (up to 10,000 sq.ft.) with no transitions; can be installed in all spaces, including sunrooms; and works for both residential and commercial applications.  

We connected with Thomas Baert, president of CFL, at Domotex Asia to learn more about the category and why it’s a good fit for the North American market.

FT: Your big launch this year is Tenacity. Could you tell us a little bit about that product?