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ColumnsBusiness Insights

Flooring Sales Tip: Empathetic Selling Personality Types

By Buddy Wisdom

Industrial psychologists Dr. David W. Merrill and Roger Reid developed four basic personality types based on two determinants. First, is the personality mostly extroverted (assertive) or mostly introverted (nonassertive)? Second, is the personality mostly empathy-oriented (relationship-oriented) or mostly non-empathetic (not relationship-oriented)? The answers yield four personality types: The Director, The Analytical, The Socializer and The Amiable.

In part one, we examined two of the four classifications: the Director and the Analytical. This issue will discuss the remaining two personality types referred to as the Socializer and the Amiable. Keep in mind that people do not fall neatly into just one personality type. Every individual is a mixture with different degrees of assertiveness and relationship needs. 

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