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Commercial FlooringColumnsBusiness Insights

The Success of the Flooring Industry is Built on Relationships

By Mark Bischoff

Our industry continues to successfully adapt and change. The market is still carried by the salespeople working together to enable other businesses to thrive. They sell high-quality interior spaces supported by high performance flooring systems. Each side has many capabilities to bring together in order to offer enough value to earn a relationship with the client. Our industry speaks so often about the relationship defining success. Relationships only develop through the delivery of value. The delivery of value occurs in repeatable areas—deep understanding and response to client needs, operational and service excellence, and innovative approaches to solving problems with services and products. The sales representatives for the manufacturer and the commercial flooring contractor complement each other to serve the client, add value, and earn a right to the relationship. 

This opportunity to partner for success eventually leads to dream teams for clients.

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