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ColumnsBusiness Insights

Floor Trends Takes A Digital-First Approach

By Tanja Kern
Tanja Kern
July 7, 2020

A lot has changed since the start of the pandemic, which has encouraged us to pause and take stock of how we are serving you, our reader, and where we could do better.

The first thing we did immediately was to ramp up our publishing to provide you 24-7 reporting on COVID-19, adding a reporting hub on the topic at the top of floortrendsmag.com. Many expressed concerns about the safety of printed magazines, opting instead to receive information digitally. We used multiple delivery methods to ensure 100% delivery to our readers while your stores or showrooms may have been closed during the height of the pandemic.

As days and weeks turned to months, our conversations via phone and Zoom took another form—you were hungry for information on how to protect and grow your businesses, and eagerly looked ahead to a time when business would resume as usual.

As we look toward our post-COVID-19 world, there is a realization that business is not going to be the same—it’s going to be different—and better. More of you are opting in for the digital edition; visiting our website; subscribing to our daily enewsletter, TalkFloor; and taking to social media to debate the headlines of the day. We feel privileged to be a hub for those discussions.

Crises often accelerate change that already has been a long time coming. Leaders will adjust and evolve with the times. In this case, we will lead that change with a future-focused approach that aims to inform, educate and entertain—and most importantly, connect with you, our friends in flooring.

KEYWORDS: digital marketing Social media

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Tanja Kern is associate publisher and editorial director of FLOOR Trends & Installation. She brings more than 20 years of experience covering the flooring, design, and construction industries through print and digital platforms.  


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