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ColumnsBusiness Insights

Floor Trends Takes A Digital-First Approach

By Tanja Kern

A lot has changed since the start of the pandemic, which has encouraged us to pause and take stock of how we are serving you, our reader, and where we could do better.

The first thing we did immediately was to ramp up our publishing to provide you 24-7 reporting on COVID-19, adding a reporting hub on the topic at the top of floortrendsmag.com. Many expressed concerns about the safety of printed magazines, opting instead to receive information digitally. We used multiple delivery methods to ensure 100% delivery to our readers while your stores or showrooms may have been closed during the height of the pandemic.

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