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Breaking Flooring NewsResilient Flooring

Aspecta Appoints New VP Sales Europe, Russia, Middle East

headshot
Mário Pinho
July 7, 2020

Marcel Kies, president of Aspecta Flooring, announced that the highly respected Mário Pinho, with over 15 successful years of sales & marketing experience in the International flooring industry, will join Aspecta Flooring as vice president sales Europe, Russia and West Africa, as of Sept. 1, 2020.

Pinho shares the brand’s ambition and continued commitment for growth of its activities in the European Flooring market, with an intention to claim at least 5-8% market share of the estimated 75 million square meters European LVT market within the next three years. 

Prior to joining Aspecta Flooring, Pinho spent over 15 years with the Portuguese publicly quoted Amorim Group. Most recently he was sales & marketing director of export markets at Amorim Cork Flooring SA. This remit covered 55 countries across Europe, North America, Greater China and the Asia Pacific region. Pinho has a reputation for innovation, creativity, strategic planning and sales success on a multinational, multicultural scale.

Global President of Aspecta Flooring, Marcel Kies, commented that: 

“Recruiting Mário is a huge coup for our company and so we are thrilled to have brought him on board. He is a true professional with extensive experience in the flooring industry and has an excellent track record for driving revenue growth alongside sustainable profitability. Above all, Mário is a team player and honest person who fits perfectly within the HMTX culture and spirit. He will have the necessary resources, our complete backing to continue fulfilling our growth ambitions in the European market! And……, we are going to go fast!”

Global CEO of HMTX Industries, Harlan Stone, commented that:

“I have known Mário for many years, and always admired his incredible work ethic, honesty, transparency and passion for the flooring business. Like me, Mário has grown up in the hard surface flooring global marketplace. I believe that he will contribute significantly to our Aspecta business as well as the overall HMTX position in the region. We are delighted to have Mário on the team, and I welcome him with great joy and delight!”

Aspecta Flooring is a proud member of HMTX Industries (Aspecta, Teknoflor, Metroflor, Halstead, Vertex), a global LVT manufacturer serving a diverse cross-section of the construction marketplace. Through four generations, the Stone family has grown the business from humble beginnings to its stature today: a $750 million flooring industry powerhouse. The business operates globally across in 55 countries over five continents.

To learn more about Aspecta, visit aspectaflooring.com.

KEYWORDS: Aspecta marketing and sales personnel

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