Carpet sales saw a nice resurgence in 2020, thanks to improved technologies, style and design, and Mohawk’s marketing and product development teams are gearing up to amplify the soft-surface story via retail in 2021.
“I think it’s a lot of pent up demand and people wanting to remodel,” said Jamie Welborn, vice president of residential carpet product development at Mohawk Industries. “The legacy folks are wanting to get back to the warmth and comfort of carpet. Maybe the carpet will never be like it used to be, but I do see us having a better chance to get some revival jobs right now because the technology has come on the carpet side with color and design.”