• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • Sponsored Insights
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Commercial Flooring

Tarkett Opens NYC Flagship Flooring Showroom

Tarkett's Atelier flagship product showroom and co-working space

Tarkett’s new Atelier flagship product showroom and co-working space is 10,000 square feet and located in the heart of New York City.

Photo: INSTALL.

Tarkett's Atelier flagship product showroom and co-working space

The goal was to design a place where designers would feel inspired and free to create.

Photo: INSTALL.

Tarkett's Atelier flagship product showroom and co-working space

Cloaked in black, the entrance is dramatic and mysterious, with a neon sign that playfully invites you to dance.

Photo: INSTALL.

Tarkett's Atelier flagship product showroom and co-working space

The open space has a variety of areas where one can collaborate, hide away, or simply pass the time between meetings while taking in the rotating exhibits.

Photo: INSTALL.

Tarkett's Atelier flagship product showroom and co-working space
Tarkett's Atelier flagship product showroom and co-working space
Tarkett's Atelier flagship product showroom and co-working space
Tarkett's Atelier flagship product showroom and co-working space
August 26, 2021

Project Background

Tarkett set out to develop a new flagship product showroom and co-working space in New York City to better represent the brand’s ambitious future. Together with Huntsman Architectural Group, Tarkett designed a 10,000-sq.-ft. atelier in the heart of the city. The group says the space pushes the envelope of product showroom design and serves as a source of inspiration for the New York architecture and design community.

“We were tasked with creating a destination—a place where designers would feel inspired and free to create,” said Sandra Tripp, managing director, Hunstman. “Cloaked in black, the entrance is dramatic and mysterious, with a neon sign that playfully invites you to dance. The space then opens up, revealing a variety of areas where one can collaborate, hide away, or simply pass the time between meetings while taking in the rotating exhibits,” she added.

While the flexible showroom needed to be functional and inspire collaboration and creativity by encouraging the design community to visit the space and use it as a destination for hosting events and presentations, it also needed to house a wide variety of flooring, not on display racks or shelves, but integrated into the various spaces.

The project team was also asked to create a space that highlights Tarkett’s focus on design collaborations and the maker community and integrate a variety of customizable “zones” that offer opportunities for unique moments and lasting experiences. Each zone is represented by floor color and product, color temperature tunable lighting fixtures, textural drapery and access to natural light. 

The same design that would make Tarkett Atelier such a visually impressive space also resulted in an intricate and challenging installation process. That’s because the space houses a variety of flooring platforms, including LVT, broadloom, modular carpet, powerbond, rubber, lino, VET, SVT and vinyl sheet.

To ensure a successful installation, Tarkett turned to INSTALL Warranty Contractor Consolidated Carpet. “Every line, angle and transition had to match up perfectly across 10,000 square feet,” explained Alexander Feldman, project manager, Consolidated Carpet. “There was also a rhyme and reason to every floorcovering material selection. This is the number-one showroom in Tarkett’s number-one market, so we had a huge amount of pressure on our shoulders.”


Results

Just after Tarkett Atelier celebrated its grand opening, it had to close for several months due to COVID-19 restrictions in New York City, but it is once again greeting designers and architects.

When guests enter the new showroom and co-working space, they immediately feel a modern vibe inspired by the energy of the city. The dramatic runway of mixed media flooring invites visitors to continue their journey into the other spaces, which were given the names of dance moves, including the Floss, the Hustle and Hip Hop. And with flexible furniture and lighting throughout the showroom, each space is defined and offers an easy flow to the workspace.

KEYWORDS: design trends flooring installers interior design International Standards and Training Alliance (INSTALL) retail displays and showrooms

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation Products
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Flooring Installation
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

close

1 COMPLIMENTARY ARTICLE(S) LEFT

Loader

Already a Registered User? Sign in now.

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

company branding

Branding and Marketing Strategies for Flooring Contractors

Mimi Mulugeta and Michael Barrows

Military Vet Trades Retirement for New Flooring Venture in Alpharetta

how to properly trowel adhesive

Flooring Adhesives Education: The Key to Preventing Costly Installation Failures


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Growth Challenges in the Flooring Industry

What’s holding you back from growth in 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Mohawk-NYC-Showroom

    Mohawk Group Opens NYC Flagship Showroom

    See More
  • PORCELANOSA unveils new design for flagship NYC showroom

    See More
  • Marazzi New Showroom Madrid Spain.png

    Marazzi Opens Flagship Showroom in Madrid, Spain

    See More

Related Products

See More Products
  • floorfinishes.jpg

    Environmental Impact of Materials: Floor Finishes

  • BNI Interiors Square Foot Costbook 2025 Edition

    2025 BNI Interiors Square Foot Costbook

  • radiant.jpg

    Radiant Floor Heating, Second Edition

See More Products

Events

View AllSubmit An Event
  • July 16, 2025

    Flooring Sustainability Summit

    This event will bring together sustainability leaders within the flooring industry, architects and designers, policy makers, advocacy groups, and more.
View AllSubmit An Event
×
Tarkett’s new Atelier flagship product showroom and co-working space is 10,000 square feet and located in the heart of New York City. Photo: INSTALL.
The goal was to design a place where designers would feel inspired and free to create. Photo: INSTALL.
Cloaked in black, the entrance is dramatic and mysterious, with a neon sign that playfully invites you to dance. Photo: INSTALL.
The open space has a variety of areas where one can collaborate, hide away, or simply pass the time between meetings while taking in the rotating exhibits. Photo: INSTALL.

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP