Stanton Carpet Corporation, the Woodbury, New York-based supplier of carpet, custom rugs and LVP, announce the launch of the newly redesigned Stantonflooring.com consumer site and stantonb2b.com dealer web portal.
“Stanton has always had a robust B2B portal but we challenged ourselves to elevate this experience by dramatically improving upon functionality and enhancing overall aesthetics," said Christine Zampaglione, senior director of marketing, Stanton. "We believe we have accomplished those goals and more, and hope that our customers will agree once they explore the new websites.”
Zampaglione said the website was redesigned to maximize highly styled photography, showcasing the company's offering across all product categories and to inspire the user with educational and meaningful content all within an intuitive user experience. The sites feature improved mobile/tablet responsive design and accessibility options for ADA compliance.
The home page features a nav bar with updated categories such as new arrivals, stocked area rugs, Luxury Vinyl and Carpet FAQ, Flooring 101, Flooring Glossary. Product search includes better images with larger swatches. Product pages include larger swatch images, a visualizer, color code and additional information menu on each product including fiber information, warranty, cleaning and care, and installation guide. A new section on the website features look books and catalogs.
The business-to-business dealer web portal features a revamped Stanton dashboard for ease of access to critical business information, new Stanton Outlet with roll and remnant specials and discontinued products, Stanton Image library link on the homepage, a check stock page shows available inventory across all product categories, and a Made To Order tab that includes information about Pinnacle program.
“Our continued mission is to make doing business with Stanton easy, efficient, and most of all offer an elevated user experience through our websites 24 hours a day, seven days a week," said Jonathan Cohen, CEO of Stanton Flooring. "Innovating our technology processes and platforms with our customers feedback ensures we stay ahead of the curve to better service them in a meaningful manner."