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Why Product Circularity Matters

By Tanja Kern

In nature, nothing is wasted. By returning valuable nutrients to the soil and other ecosystems, nature rebuilds its resources. This idea of circularity has become more important in the manufacturing, specification and installation of flooring products. Instead of a linear process, where materials are taken from the Earth to create products that are eventually thrown away, manufacturers today are looking to innovation to stop the production of waste that would end up in landfills and the environment. 

"The life of a product can be more than just one use," said Malisa Maynard, vice president of sustainability, Mohawk Industries. "How can we think holistically and transition more to this circular mindset?"

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