search
cart
facebook twitter linkedin youtube
  • Sign In
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues

'Secret Shopping' Yields an Unbiased Measure of Customer Satisfaction

By Sam Allman

Though Century Tile & Carpet has a strong market share in its community, is busy and enjoys many loyal customers, its owners wanted to find out how satisfied their customers were. To their chagrin, they learned that many customers were not having a memorable experience. Compared to their locally owned competitors, Century Tile was rated significantly lower, on a level similar to the Big Boxes.

Century Tile & Carpet has been a family-owned and operated business for 57 years. Founded by Paul Spiewak and Frank Parks, the company's first location was 3001 N. Austin Ave. in Chicago. Today, the business has 11 locations in the greater Chicago area, with 250 employees doing $46 million in sales. They offer a wide selection of all types of flooring but specialize in tile. Century Tile is committed to giving the best customer service possible.

Privacy Policy
Manage My Account
  • Online Registration
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Georgia Sea Turtle Center rehabilitation and research facility
    Sponsored byMohawk

    How Mohawk's SolidTechR is Transforming Conservation and Commerce

  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

Unilin Logo.jpg

Matthew Oliver Joins Unilin Technologies as Sales Director North America

commercial flooring projects

The Discipline of Market Leaders at Starnet Worldwide


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Products Driving Growth

Which product category is driving your highest growth?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing