search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring News

Mohawk's SmartStrand carpet stands up to six elephants

November 3, 2010


Mohawk’s SmartStrand with DuPont Sorona carpet was put to the test recently when six African elephants weighing nearly 50,000 pounds were given two weeks to try to ruin SmartStrand carpet at the Dallas Zoo. Using only hot water extraction and Mohawk Floorcare Essentials Carpet Stain Remover, technicians were able to clean the carpet to look like new.

“Knowing these are truly wild animals, I thought there was no way this carpet could handle the wear and tear they would subject it to,” said Sean Greene deputy director of education and interpretation at the Dallas Zoo. “It’s amazing to see the SmartStrand bounce back to its original state knowing what it’s been put against for the past two weeks.”

“The carpet proved its resiliency after being hammered into the ground by a herd of elephants,” added David Duncan, Mohawk’s Vice President of Marketing. “No extra steps were needed to restore the carpet to its original lift.”

The public was also invited to take part in the SmartStrand Zoo Challenge by experiencing the new Human Habitat exhibit housed in the reptile quarters of the zoo. Approximately 43,000 people interacted with four of Mohawk’s flooring products – carpet, wood, laminate and ceramic. These flooring samples proved their durability to the crowds of children and adults that walked across the products on a daliy basis, according to Mohawk.

A unique t-shirt design incorporating this year’s animals is still available for purchase at www.SmartStrandChallenge.com. All proceeds will benefit the Dallas Zoo’s “Zoo2Wild” Conservation fund to support efforts put on by programs such as Charles Foley’s Tarangire elephant project and the International Rhino Fund.

“We are proud to continue extending our efforts to these conservation outreach programs,” Duncan said. “It’s important to us to be able to bring awareness to these majestic animals.”

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Installation How-To
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Floor Coverings
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

AHF Products CEO Brent Emore

AHF Products Names Brent Emore CEO

Shaw Americana Oak

Wood Flooring Trends: Natural Finishes and Classic Patterns Make a Comeback in 2025

salesperson meeting with clients

How to Dominate Flooring Sales: The Art of Listening Before Selling


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Investing in your Business

What's Your Top Business Investment Priority for 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Elephants to take on Mohawk's SmartStrand in latest challenge

    See More
  • Mohawk Partners with Kristin Levine for National Pet Month.jpg

    Mohawk Partners with Pet Guru Kristin Levine to Showcase Smartstrand Carpet for National Pet Month

    See More
  • feature

    Mohawk SmartStrand "License to Spill" Tour Stopping in 12 Cities

    See More
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing