LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, announced that Aaron Abbott has joined the company as Special Projects Manager, working on behalf of numerous departments. This announcement was made by Ed Metcalf, LATICRETE President, North American Division, to whom Abbott will be directly reporting. 

According to Metcalf, "All of us at LATICRETE are pleased to have Aaron join our team. He brings deep and valuable experience in the self-leveling product category, as well as a strong work ethic and a very customer-focused perspective”.  

Abbott’s focus will be on coordinating between multiple departments within LATICRETE to enhance the design, production and sales of self-leveling and wear-surface products in the LATICRETE®, DRYTEK® and LATICRETE SUPERCAP® product lines.

"I am very honored and excited to be part of the excellent team at LATICRETE with its top-notch facilities and great overall attitude which is unique in the industry," stated Abbott. "I will be deeply involved in the deployment of both DRYTEK and LATICRETE SUPERCAP products throughout the LATICRETE system.  My primary goal is to work with the talented technical team to qualify existing and new products across the LATICRETE network of production facilities."

Aaron Abbott recently completed a year-long stint as a consultant to LATICRETE, after the firm's acquisition of the assets of DRYTEK Innovative Flooring Solutions. Abbott will be based in New Hampshire with frequent presence at headquarters and LATICRETE plants across North America and around the world, as necessary.