• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Columns

Spring is Just Around the Corner

By Matthew Spieler
Matthew Spieler
March 3, 2015
Despite the conflicting predictions of the various celebrity groundhogs around the country the fact is spring will officially arrive March 20 when the Vernal Equinox takes place.

Though there have been a number of bad storms and severe weather this year, barring anything major in the next few weeks, this winter will certainly not be as bad compared to what the majority of the country dealt with last year when areas were literally paralyzed of business for a month or more.

This year there actually has been business taking place, meaning 2015 is already off to a better start than 2014, which experienced a miserable first quarter.

Nonetheless, we all know the industry spends the first quarter of the year bouncing from trade shows to conventions to sales meetings as everyone from retailers to distributors to manufacturers are gearing up for when the year really starts: Spring.

Yes, spring, the time when the weather starts warming up, flowers start blooming and Mrs. Consumer looks at her home after a long winter and decides it needs to be freshened up. Or, Mr. and Mrs. Consumer decide it is time to find a new place to live.

The point being, spring has and continues to be the time when the flooring industry starts jumping. Yes, I understand there has been very little jumping since the economic meltdown. But, let’s be fair and admit the last two years have been good—2013 was one of the most robust years the industry had since 2007 and despite the bad start even 2014 ended up being a good year when compared to 2013.

And here’s the good news, 2015 is actually when many people are forecasting the “true” recovery to begin. For those with short memories, when the economy turned south and jobs were being shed by the boatload, economists and others said it will be take at least eight years before the country truly starts to feel a recovery because of how bad things had gotten.

So do the math, and you can see why executives from many of the industry’s largest manufacturers and buying groups are very optimistic about 2015 and the coming years.

It started as early as December when Brian Carson, president of Mohawk, told the company’s aligned dealers, “There’s a lot of good news for 2015.”

At the Shaw Flooring Network (SFN) conference, Vance Bell, CEO, told the more than 3,600 people in attendance, “2015 will not only be a good year but the start of a multi year expansion.”

At the CCA Global conventions, co-CEOs Howard Brodsky and Rik Bennet, each noted the “economy is getting stronger” and “we are more optimistic than we have been in…years.”

Then there is the great Warren Buffett of Berkshire Hathaway, who told the SFN audience, “Since 2009 the recovery has been steady…and the U.S. has done better than the rest of the world and will continue to do so.” While housing has lagged behind, he said it “will improve” because “most people still want to live in a home…Shopping habits may have changed over the last 60 years but a home is still the fabric of the family—and always will be.”

While you can easily say these are all just pep talks it’s hard to deny what is being said when these and other companies are investing in what amounts to billions of dollars of manufacturing, technology and infrastructure to ensure they are ready to meet the expected demands of a growing economy.

If these companies are getting prepared to meet the rush, shouldn’t you?

KEYWORDS: flooring business news flooring retailers marketing and sales

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Matthew spieler 200px
Matthew Spieler is the former editor of Floor Trends.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Floor Coverings
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

More Videos

Popular Stories

Ken Ballin manning the Tools 4 Flooring booth in Tool Alley at TISE 2025

10 Tool Innovations Every Flooring Contractor Should Have on Their Wish List

RevWood American Originals.jpg

How Mohawk's Domestic Manufacturing Powers Growth in Challenging Times

Paul Hambidge

The Waterproof Laminate Myth: Why Consumer Expectations May Never Be Met

Installation Awards - Vote Now!

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • ShowsEvents.jpg

    Just Around the Corner: Wood Flooring Basic

    See More
  • ShowsEvents.jpg

    Surfaces 2013: The Spring is Back in the Step

    See More
  • Editorial Feature Image

    Get Ready for the Spring Thaw

    See More

Related Products

See More Products
  • thetilebook.jpeg

    The Tile Book: HISTORY, PATTERN, DESIGN

  • ceramic art tile.jpg

    Ceramic Art Tile for the Home

  • M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Flooring images\new FL site\tile-style-for-home.gif

    Tile Style for the Home

See More Products

Related Directories

  • Coverings - The Global Tile & Stone Experience

    For more than thirty years, Coverings has been the preeminent event for the ceramic tile & natural stone industry in North America. All in one venue, see thousands of dazzling products, connect with suppliers from around the globe, and discover ground-breaking techniques, tips and tricks.
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP