Recently, we had an opportunity to sit down with Doug Chadderdon, president and CEO of Great Floors, to learn about the history of Great Floors and its progress and plans for the future.
Today, any business that's in the business of growing sales and building customer relationships needs to be a media company, creating content that connects and skillfully uses the most modern methods to get that content in front of potential buyers.
Thanks to technology, modern life runs at an overall frenetic pace. Studies suggest we've become so accustomed to and expectant of technology's immediacy that we are exhibiting measurably decreasing levels of patience offline, as well as on.
Floor covering is a multi-billion-dollar industry that is underserved by technology, but one digital marketing company is aiming to leverage it to help flooring retailers compete with the likes of Home Depot, Lowe's, and Lumber Liquidators.
A recent report by eMarketer states that, though ecommerce is growing rapidly, consumers will still spend 90% of their dollars in stores this year. A healthy portion of those in-person shoppers will arrive in stores after webrooming to narrow their shopping choices and make decisions.
