Mohawk Meets Evolving Consumer Needs with Digital Solutions

Calhoun, Ga. -- With over 10 million residential floors installed each year, Mohawk continues to harness the power of connection and capture the over 6 million consumer visits to the Mohawk-branded websites each year by integrating brand equity to digital assets. Mohawk’s digital solutions provide maximum simplicity for consumers as well as enhance the best-in-class Omnify platform for the retailer-branded experience.

“The way consumers shop today has completely transformed,” said Kevin Wildes, vice president of digital experience. “Historically, marketing has been more of a speech; now, marketing is a conversation. Having the ability to seamlessly move consumers back and forth across different devices, while also being able to communicate with them, is essential. We have focused our efforts on improving the users’ ability to find the perfect product and retailer quickly, and we start with mobile digital solutions as the primary driver for facilitating this conversation whenever and wherever consumers are.”