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Home » best practices

Articles Tagged with ''best practices''

meeting

DCO Commercial Floors Gathers as One

March 11, 2021
No Comments

Despite the challenges of the current COVID-era pandemic, DCO Commercial Floors president Curtis Blanton was determined to host an in-person kick-off meeting to bring all their employees together.


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diversity and inclusion in the workplace

How Flooring Retailers Can Encourage Diversity in the Workplace

Danielle Clair
Danielle Clair Simpson
February 23, 2021
No Comments

We’ve taken three general tools for successful diversity, equity and inclusion, provided by Bonnie Mayfield, chair, Dykema Gossett PLLC in Bloomfield Hills, Michigan, and applied them to our industry.


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Floor Trends eMagazine

Discover Floor Trends' New eMagazine Experience

Tanja Kern Headshot 2023.png
Tanja Kern
February 22, 2021
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Our new platform offers an improved magazine experience that goes beyond the typical flipbook digital edition.


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IICRC Announces Newly Available Contents Processing Technician Certification

February 15, 2021
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The CPT certification is designed to demonstrate a technician’s expertise in the practice of contents recovery and processing procedures.


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resolving objections

Creating Likeability Through Objections: Part 2

Buddy Wisdom
December 11, 2020
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In this issue, we discuss more ways to manage objections by breaking down the customer’s resistance.


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CCA Global's University Earns 2021 Training Top 100 Designation

December 7, 2020
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CCA Global's University training program and curriculum have been recognized as one of the top 100 nationwide with a 2021 Training Top 100 designation, awarded by Training magazine.


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FloorFolio marketing campaign

A New Appreciation for Digital Marketing and Promotion of Flooring

Danielle Clair
Danielle Clair Simpson
November 23, 2020
One Comment
We know that digital marketing and advertising promotions can have a powerful reach and yield favorable results, and in light of the pandemic, retailers—with help from their manufacturer partners—are relying heavily on digital sales and advertising tactics now more than ever to maximize their outreach to consumers.
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overcoming objections

The Likeability Series: Overcoming Objections in Flooring Sales

Buddy Wisdom
November 5, 2020
No Comments
In this article, we discuss how to overcome objections in a way that builds rapport with the customer.
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flooring installation

4 Things Flooring Installers Want Retailers to Know

October 7, 2020
No Comments
When it comes to the installation process, it often feels like retailers and installers live on different planets.
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Joe Zago

Winning at Retail During the Pandemic

Katie Rork
Katie Rork
October 5, 2020
No Comments
The Carpet Guys, headquartered in Troy, Michigan, never anticipated achieving $2 million in monthly sales in the middle of a pandemic—for the first time in the company's history.
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Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

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Branding and Marketing Strategies for Flooring Contractors

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Humans in the Loop: Why AI in Your Flooring Business Still Needs You


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