Given today’s political and social climate, corporate responsibility is becoming a larger factor in business-to-business and business-to-consumer purchasing decisions.
As we begin the approach into the digital age of retail and branding, the consumer’s mind has evolved while shopping in order to avoid, as well as pay attention to, certain things during the experience—whether she realizes it or not.
One of the best moves Floors and More ever made was a year into the company’s life when its founders Dan and Brenda Billingsley decided to take their tile store from a city address to its current location on Interstate 30, a direct link between Dallas and Memphis, Tenn.
Choosing and installing the correct commercial floor covering can be a detailed and complicated process that necessarily looks beyond aesthetic preference and examines every aspect of the installation, beginning with the substrate and its condition and ending with the required maintenance regimen once the flooring is installed.
Distribution remains a vital part of the floor covering trade, but distributors are facing increased competition from e-commerce sites and retailers who go direct to manufacturers to buy their flooring products.
The Floor Installation Association of North America (FIANA) and International Certified Floorcovering Installers Association (CFI) recently held joint conventions in New Orleans.