Given today’s political and social climate, corporate responsibility is becoming a larger factor in business-to-business and business-to-consumer purchasing decisions.
As we begin the approach into the digital age of retail and branding, the consumer’s mind has evolved while shopping in order to avoid, as well as pay attention to, certain things during the experience—whether she realizes it or not.
One of the best moves Floors and More ever made was a year into the company’s life when its founders Dan and Brenda Billingsley decided to take their tile store from a city address to its current location on Interstate 30, a direct link between Dallas and Memphis, Tenn.