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Home » marketing and sales

Articles Tagged with ''marketing and sales''

Editorial

Selling Green Can Put More Green in Your Pocket

Matthew Spieler
October 1, 2014

When it comes to the green movement, at least within the building industry, there is no argument environmentally friendly companies and sustainable products will win out over those that aren’t.


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Events & Conventions

Carpet One Encourages Members to ‘Go Beyond Together’

Matthew Spieler
September 26, 2014

This summer, the buying group continued to advocate its members Go Beyond but as the co-op approaches its 30th anniversary in 2015 officials reminded them to do it “together.”


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Guest Column

Diversifying Marketing Plans to Stay Ahead in a Crowded Industry

Chris Rimlinger
September 1, 2014

According to a 2014 study by the Harvard University Joint Center for Housing, the home improvement industry is expected to see double-digit growth through the end of the year.


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Editorial

Make the Most of the Fall Season

Matthew Spieler
September 1, 2014

It is hard to believe kids are starting to go back to school and the fall selling season is just around the corner. For many of us who experienced a long, tough winter, the summer just flew by.


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Trend Today, Gone Tomorrow? Today’s Hottest Wood Trends Aren’t Always the Best Choices For Our Customers

Chris Zizza
September 1, 2014

There is no doubt, these are exciting times in the flooring industry and, when it comes to the wood category, consumers are getting choices like never before. 


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Houzz Remodeling Study Shows Flooring Most Popular

Matthew Spieler
September 1, 2014

While the economy in 2014 is more sluggish than it was a year ago—due to a variety of reasons—there remains hope for those in the industry. 


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Wood Floors Click More Than Ever

Danielle Clair
Danielle Clair Simpson
September 1, 2014

Initially introduced to the market on laminate flooring in the late 1990s, glueless, or click mechanical locking systems crossed over to the hardwood category in the early 2000s. With the introduction of these glue-free locking systems, installing hardwood floors became as easy as 1, 2, 3.


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2014 Flooring Industry Study: Flooring Market Has Room To Grow

Michael Chmielecki
Michael Chmielecki
September 1, 2014

The 2014 Floor Trends Flooring Industry Study, conducted recently by BNP Market Research and compiled from answers given by readers of Floor Trends, Floor Covering Installer, Stone World, Contemporary Stone & Tile Design and Tile Magazine, offers a look at a flooring market poised for continued growth.


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Retailer Profile

Alabama’s Gregerson Finds Success in Multibranding

Sunil Taneja
September 1, 2014

Ted Gregerson found true love as a young man. Working for a Carpet One store in his hometown right out of high school he discovered flooring was in his blood. His love for people, integrity and helping customers create beautiful homes inspired him to his core.


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FCI's Namba to Present FAN Seminar

August 13, 2014

Jon Namba, FCI's editorial director, industry consultant, trainer and speaker, will present Flooring Association Northwest's (FAN) seminar 'Cracking the Estimating Code for Tile & Hard Surface Flooring' on Thursday, Sept. 25 in Seattle.


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