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Home » marketing and sales

Articles Tagged with ''marketing and sales''

Mohawk’s ‘Hot and Heavy’ Gets Bolder

July 1, 2014

Mohawk Group’s award-winning Hot and Heavy large-scale Secoya wood-look planks mirror European hardwood design trends. 


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Guest Column

The Benefits of Partnerships Between Small and Large Businesses

Steve Frailey
July 1, 2014

Partnerships between global flooring manufacturers and locally owned shops continue to rise. As large businesses seek stronger relationships with the people on the front lines locally—architects, designers, end users, and contractors and retailers—the once competitive landscape is evolving to reveal new relationships.


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Guest Column

Floor Your Competition with Content Marketing

Miriam Illions
July 1, 2014

In today’s digital age, the Yellow Pages have long since yellowed, permanently replaced by the Internet as the primary source to find a contractor.


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Imagine Tile Updates Website Features

June 5, 2014

As part of a rebranding strategy, Imagine Tile, has re-launched its website. The updated site features an enhanced design, cleaner layout of page content with a heavy emphasis on images, and an intuitive site-wide navigation system, which includes an e-commerce platform that allows for samples to be ordered easily, according to the company.


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NWFA Expo Sees Increase in Attendance

April 24, 2014

The National Wood Flooring Association (NWFA) reported its Wood Flooring Expo grew for the third year in a row. The 2014 Expo, which took place April 16 to 18 at the new Music City Center in Nashville, Tenn., grew by 30%, with attendance topping 3,000 for the first time in more than five years, according to the NWFA.


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Mohawk’s SmartStrand Withstands Puppy Bowl X

February 21, 2014
Before a record 13.5 million people watched the Puppy Bowl on Animal Planet during Super Bowl Sunday, visitors to New York City were treated to a live “Puppy Bowl Experience” at Discovery Times Square.
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Floor Trends, FCI, TILE and More Gear Up for Surfaces 2014 Events

January 22, 2014

BNP Media brands including Floor Trends, Floor Covering Installer, TILE, Contemporary Stone & Tile Design and Stone World will sponsor several events at the International Surface Event next week at the Mandalay Bay Convention Center in Las Vegas.


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The Trusted Sales Advisor: 10,000 Interviews

Kelly Kramer
December 4, 2013

Back in 1996, my wife Anne and I were trying to move from Southern California to Loveland, Colo., where we currently live. Our first task was to choose a realtor to sell our home. Next we set up appointments with two companies with which to have an initial talk/interview. 


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CarpetsPlus Summit Gives Members “Perfect” Network Setting

Matthew Spieler
December 4, 2013

When buying groups were being formed en masse in the 1990s, two of the primary reasons retailers flocked to join were the lure of increased rebates and greater purchasing power allowing them to buy products at lower prices.


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Contractor’s Corner (Intertech Commercial Flooring: Growth Through Marketing, Innovation)

Clint Schramm
November 1, 2013

Several years after starting Intertech Flooring in 1988, Bill Imhoff, founder and president, realized effectively marketing his business was a key to its long-term success.


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