ARDEX Americas recently celebrated the grand opening of a new corporate building to house the Marketing and Business Development department in Aliquippa, Pennsylvania.
Marketers of consumer products touting various environmental-benefit claims finally have some closure on how to approach green advertising without running afoul of the Federal Trade Commission, said LeClairRyan partner and 17-year FTC veteran Thomas A. Cohn during an Oct. 12 business-law conference.
A key individual behind Capital One's lovable barbarian "What's in your wallet?" campaign and the appeal of L'Oreal cosmetics will now be guiding the marketing campaigns for Beaulieu of America.
Robinson Lumber Company and Nature Flooring Industries have entered into an agreement under which Robinson will warehouse and sell Nature’s line of solid prefinished flooring produced at Nature’s subsidiary in Peru.
Ah, money. Nothing like a good old-fashioned discussion about a person’s salary to bring an otherwise delightful conversation to a screeching halt. No? Next time you’re out with a group of friends, acquaintances, whomever, try this: wait until there’s a break in the conversation, turn to the closest member of the group and, in your most pleasant voice and with a big smile on your face, ask, “So, how much money do you make?”
“Now You Can Have Your Cake and Drop It, Too…”That’s how Mohawk is positioning its newest innovation, SmartStrand Silk with DuPont Sorona, in a high-profile national advertising campaign hitting newsstands this month.
Let’s face it: Everyone claims they have the best quality, service, delivery, and price. But the fact is, that’s just not possible. So when it comes to marketing and producing your brand of hardwood flooring, it’s imperative that every employee on your team is totally committed to being a market niche leader and improving profitability each year.
New home sales and marketing professionals and designers are encouraged to submit entries for the 2013 National Sales and Marketing Awards, sponsored by the National Association of Home Builders (NAHB) National Sales and Marketing Council.
The National Association of Home Builders (NAHB) 50+ Housing Council is now accepting applications for the 2013 Best of 50+ Housing Awards, which honor excellence in building, design, marketing and lifestyle of housing for boomers and beyond.
