Articles Tagged with ''marketing and sales''

Expanko Resilient Flooring has launched a completely redesigned website at www.expanko.com.

Is it time to put you knee kicker away and shelve the way you view your work? Do you need to move from "doing" business to "running" a business?

Hardwood flooring has become wildly popular with homeowners, builders and specifiers for a great number of reasons, not the least of which is the design creativity it offers.

More competition, rising costs, emphasis on reducing internal expenses, improving the customer experience: It's a roller coaster ride.

I was a marketing major in college, and I started my business career as an entry-level marketing person for a building products company.

When customers object or voice their concerns, your measure as a salesperson is what you do next. And your first response might be to start talking...

When it comes to laminate flooring, consumers, perhaps harkening back to simpler times, are choosing more timeworn and reclaimed hardwood visuals.

A recent study indicates that the vast majority of homeowners in the United States believe that their family's health is directly related to the cleanliness of their floors.

Given the increasing prevalence of Internet in peoples' lives, event the smallest shops can compete against the largest firms. But the smartest shops are the ones that win...

The rise in hardwood's popularity over the past 20 years or so speaks volumes about consumers' desire for an attractive, natural, long-lasting flooring material.