Beaulieu has gotten into the luxury vinyl business, but instead of starting from scratch it is building off its popular Bliss carpet brand with a line called Bliss LVF
If you travel about 28 miles northwest of Philadelphia, you’ll come upon the small town of Lansdale, Pa. And if you’re in the market for new floors, the locals will undoubtedly point you toward Broad Street, where Bee Jay Carpet One Floor & Home has been proudly doing business since 1975.
It is hard to argue that hardwood flooring, derived from rapidly renewable trees, is one of the greenest floor covering options available. But is it worth selling that aspect of the floor?
Nicki Rayburn talks about color with a glint in her eyes. The director of marketing for Oriental Weavers could be seen marching through the company’s showroom carrying a Pantone color sampler with her during the summer edition of the Atlanta International Area Rug Market.
While attracting and selling consumers of today is still priority No. 1 for retailers, technology and the way society now communicates means there is an opportunity to build relationships with tomorrow’s flooring shoppers.
With one of its largest gatherings for a summer convention in recent years, Carpet One Floor & Home executives, along with those from its parent company, CCA Global Partners, not only celebrated but demonstrated to their members the power that can be garnered from partnerships.
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