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Home » Topics » Business Insights

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the power of words in your flooring installation business

Floor Academy Briefing: The Terms You Use Matter

Kyle Hedin
Kyle Hedin
February 20, 2023
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Rethinking the terms we use to describe ourselves and our clients could benefit both in the end. Here are just a few that could make a difference.


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virtual reality and augmented reality technologies

Is Flooring Entering the Metaverse?

Tanja Kern Headshot 2023.png
Tanja Kern
February 9, 2023
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We keep hearing that the metaverse is the future of the internet. It’s also the future of design.


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Broadlume, Hallmark Floors Partner on E-commerce Sample Program

January 30, 2023
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Hallmark Floors together with Broadlume will provide consumers with the ability to visualize products from Hallmark's vast catalog, order samples, and connect them with their local retailer. The partnership will be available to retailers in the United States and Canada. 




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5 Lessons in Leadership: Elizabeth Hurley, Shaw Industries

January 25, 2023
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Elizabeth Hurley, vice president of home centers and national accounts, Shaw Industries, shares insights on leadership, lessons learned in business, and finding that elusive work-life balance. 


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Taylor Adhesives President Paul Murfin Forecasts 2023 Opportunities, Challenges

January 19, 2023
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Paul Murfin, president, Taylor Adhesives, provided an analysis of the industry's business climate going into 2023 in the company's most recent episode of Taylor Time Live.


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TalkFloor Podcasts January 2023

January 18, 2023
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Hear the latest from flooring industry pros on TalkFloor, the industry’s top flooring podcast. 


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Mohawk Today to Host Exclusive Edge Summit Resources for Edge Partners

January 16, 2023
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MohawkToday.com, the newly renovated digital platform created exclusively for Mohawk retailers, will now home highlights from the event, including engaging digital programs, the latest in innovative technologies and consumer insights and trends. 


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CCA Global Advocates for Installation Training

January 10, 2023
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Cathy Buchanon, co-owner and showroom manager, Independent Carpet One Floor & Home in Westland, Michigan, was one of the first Carpet One retailers to take advantage of a new training program created exclusively for CCA Global Retail Group members. 


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Floor360

Floor360 Celebrates Silver Anniversary

January 4, 2023
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Employing nearly 60 people, owner and president Ryan Koechel said the company installs more floors in new Wisconsin homes than any other flooring company and provides interior makeovers to non-profits through Design for a Difference.


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using data to improve your flooring installation business

Floor Academy Briefing: What You Can't See

Kyle Hedin
Kyle Hedin
January 2, 2023
No Comments

The ability to stop and analyze a problem from a 30,000-foot view is something more contractors need. Are you tracking your business’ data? What’s missing? 


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