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Home » Authors » Sam Allman

Articles by Sam Allman

Why You Have to Be Innovative and Why It Takes Work

Sam Allman
December 11, 2009
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Peter Drucker, America’s management guru, once said a business only has two functions: Marketing and Innovation.
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Learning to Play the Sales Game Right

Sam Allman
November 16, 2009
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The news is good, the recession has bottomed out. But the war for business is still raging. The battle for customers is ongoing in the marketplace.
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Five Lessons to Make It Through This Recession

Sam Allman
October 15, 2009
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As I sat down to write this column, I struggled as I usually do to find a theme and message that would be pertinent to our readers. I considered our current economy and how many floor covering dealers have contacted me about how they are struggling to stay in business.
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Fifty Years of Learning and Growing: The Power of Association

Sam Allman
September 29, 2009
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It’s sad to hear that many flooring stores have closed their doors; more may yet walk away. This is because they simply don’t know what to do when the climb becomes steeper and more arduous.
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Manage Your Spending to Build Wealth

Sam Allman
August 20, 2009
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Let’s face it. Most of us are stressed over the economy.
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Habit: Stay Focused on Your Purpose

Sam Allman
July 16, 2009
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I admit it! I’ve fallen into the trap of trying not to fail. I try to write motivational columns that encourage readers to keep going, to be positive, look for opportunities, take control, and be responsible, etc., but sometimes it’s easier said than done.
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Habit: Open Your Mind to Chance Opportunities

Sam Allman
May 15, 2009
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In late March, I spoke at the FCA Network convention about the value of being positive in these tough times. When the retail group first asked me, I was concerned because I’d had some discouraging days. I thought: if I’m down, how can I uplift these great dealers?
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Habit: Manage Your Visual Impression

Sam Allman
April 13, 2009
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First impressions are important in business. Research by retailing expert C. Britt Beemer uncovered the standards by which women shoppers judge a retail store. One crucial standard is salespeople’s attire.

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Habit: Pay Attention to Your Product Mix

Sam Allman
March 13, 2009
No Comments
If you’ve followed this column or attended my sales seminars, you know I advise you to teach salespeople: “You are not selling flooring. You are selling our honesty, reliability, service, expertise, fair prices, and warranties … as they relate to flooring. Shoppers can buy flooring at other stores, but nowhere else can they buy our combination of integrity, service, and products.”
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Habit: Manage Well Your Installation Process

Sam Allman
February 13, 2009
No Comments
Whenever a group of flooring retailers or dealers gathers socially, eventually the discussion will move toward the “installation issue.” At dinner or sitting around having a few drinks, many dealers love to blame the industry’s woes on installers. Have you ever heard, “This is a great business except for you have to deal with installers”? Ironically, many of those who say this were once installers themselves. Sheepishly, I admit, that maybe I have even said it. But proudly, I still like to tell people that for much of my life, I installed flooring, that I am one of them.
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