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Home » Authors » Sam Allman

Articles by Sam Allman

The Road to Customer Intimacy and Customer Loyalty

Sam Allman
August 9, 2001
No Comments
Which strategy have you chosen to beat the mass merchandisers? Though you may lose some customers to them, you can retain a high percentage of your clients - and make them more loyal to you than the other consumers are to the big-box stores.
Read More

Customer Intimacy Leads to Customer Loyalty

Sam Allman
July 5, 2001
No Comments
Research conducted by the Gallup Organization shows that most “satisfied” customers do not come back — only loyal customers do. When a customer of yours comes back to your store or showroom, do you know the real reason why she returned?
Read More

Turning an Apple into an Orange: How To Increase Your Value in the Customers' Eyes

Sam Allman
June 8, 2001
No Comments
In the last installment of The Art of Retail Management, I gave you some reasons why retailers prosper when they differentiate their package of products and services in ways that delight customers. In fact, you can delight them so much that they willingly pay a premium for your store's package.
Read More

Unless They See You as Different, Customers Will Never Believe You're the Best

Sam Allman
May 2, 2001
No Comments
You can't change 'em! Customers want to compare apples to apples and oranges to oranges - not apples to oranges. So, smart consumers search first for suppliers of good quality fruit. When they find two stores offering the same quality, they win because they've eliminated all variables but price. They've narrowed their buying decision to one issue.
Read More

Does Your Flooring Store Operate Like a Well-Oiled Machine?

Sam Allman
April 9, 2001
No Comments
Because today’s market is served by a surplus of retailers, customers have the power to penalize retailers who infringe on their time through delays, mistakes or inconveniences. Has a “customer from hell” ever penalized you? And more important, do you understand the full cost of your recent mistakes?
Read More

Success is Counted in 'Todays'

Sam Allman
March 2, 2001
No Comments
It's been said that a successful business is not determined by fate nor good fortune, but by a succession of successful days. Success is about today -- not tomorrow or next week. It's all about today. If you want to have a successful business, have a successful today.
Read More

Where There Is No Vision, the Flooring Stores Perish

Sam Allman
February 14, 2001
No Comments
Keeping an eye on the prize is something that many business owners tend to forget about, thinking about today instead of what will happen tomorrow. Sam Allman looks at how a lack of vision can affect a business' success.
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Do You Have the Right Stuff to be an Entrepreneur?

Sam Allman
January 15, 2001
No Comments
Anyone can start a company. However, few can sustain it. Roughly, just one out of every seven companies survives for any appreciable length of time. According to statistics from the U.S. Department of Commerce, only about 15% of businesses survive for 10 years.
Read More
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