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Home » Authors » Tanja Kern
Tanja Kern

Tanja Kern

Tanja Kern is the associate publisher and editorial director of FLOOR Trends & Installation. She is also the host of the FLOORtalk podcast, where she explores the changes and challenges facing the flooring community's thought leaders and creatives. Tanja has been writing about business, design, and lifestyle for two decades, and her work has appeared in publications such as American Way, Better Homes & Gardens, Fine Interiors, Fodor's, Food Channel, CA Modern, Chicago, Fine Interiors, and Los Angeles.

Articles

ARTICLES

Harvest Tones

How 2025's Tile Trends Reveal Our Cultural Shift Toward Authentic Living

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Tanja Kern
May 19, 2025
No Comments

In a digital world craving human connection, this year's tile innovations from Italy, Spain, and North America bridge technology and tradition. Discover how these trends reflect our collective desire for spaces that feel both cutting-edge and authentically grounded in natural materials and craftsmanship.


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Cevisama

Inside Spain's Ceramic Tile Renaissance

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Tanja Kern
May 16, 2025
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From ancient techniques to AI-powered design, my journey through Valencia and Castellón revealed how Spanish tile artisans blend centuries-old craftsmanship with cutting-edge innovation. 


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Shaw Division Presidents 2025

Shaw Presidents Reveal Direct Benefits for Retailers: Supply Chain Resilience, Faster Response Times, Turf Growth

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Tanja Kern
May 13, 2025
One Comment
Shaw division presidents share how organizational changes deliver dealer benefits: supply chain protection through $1 billion domestic investment, commercial lead time reductions via $90 million Plant RP expansion, and clear pathways to synthetic turf's 7-10% growth market. Exclusive interviews reveal practical advantages from faster decision-making to new revenue opportunities.




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Panariagroup USA CEO Leonardo Pesce
Industry Q&A

Panariagroup USA CEO: American Manufacturing Drives Success in Evolving Market

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Tanja Kern
May 9, 2025
No Comments

With an $8 million polishing line investment and breakthrough Dry-Fix technology, Panariagroup USA is setting new industry standards while leveraging its American manufacturing presence to deliver premium surfaces with shorter lead times and consistent quality.



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Starnet 2025 Carlsbad CA

Future-Proofing Success: How Starnet Members Are Building Resilient Flooring Businesses

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Tanja Kern
May 7, 2025
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From the 2025 Starnet Annual Meeting in Carlsbad, California, Starnet members share how they are future-proofing their businesses. 


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Airbase Carpet & Tile Mart

How Airbase Carpet & Tile Mart Elevated Customer Service Through Training

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Tanja Kern
May 5, 2025
No Comments

Mohawk Edge Experience Academy delivers comprehensive retail sales training that unified Airbase Carpet & Tile Mart's approach across 14 locations. As owner Michael Longwill said: "We needed a message, we needed a banner, a flag, to really pull us all together, to engage us all, so we could take it to the next level."


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StonePeak Receives Overall Best In Show Award at Coverings 2025

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Tanja Kern
April 30, 2025
No Comments

Stonepeak Ceramics, the U.S. arm of Italy's Iris Ceramica Group, has received the prestigious Overall Best In Show Award at Coverings 2025, the highest recognition from the Tile Council of North America (TCNA). 


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Ian Newton.jpg

Slower Traffic, Higher Sales: NFA Board President Reports Members Thriving with Premium Strategy

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Tanja Kern
April 30, 2025
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National Floorcovering Alliance Board President Ian Newton reveals member businesses are selling higher-ticket items while traffic slows and shares industry trends during the group's spring meeting in St. Pete Beach, Florida. 


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Women of Starnet WIFI Panel in Carlsbad CA 2025

10 Essential Insights on Women-Owned Business Enterprise and Minority-Owned Business Enterprise Certifications

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Tanja Kern
April 28, 2025
No Comments

Women of Starnet and Women in the Floorcovering Industry teamed up for a panel discussion in Carlsbad, California, on Women-Owned Business Enterprise and Minority-Owned Business Enterprise certifications. 


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American Made

How Mohawk's Domestic Manufacturing Powers Growth in Challenging Times

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Tanja Kern
April 24, 2025
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As global supply chains falter, Mohawk’s domestic production capabilities have become a compelling competitive advantage. Learn how its North Carolina facilities provide retailers with stability through American-made flooring products that are tariff-free, in-stock, and backed by industry-leading innovations and warranties.


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Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

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How Mohawk's Domestic Manufacturing Powers Growth in Challenging Times

Paul Hambidge

The Waterproof Laminate Myth: Why Consumer Expectations May Never Be Met

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