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Home » Authors » Tanja Kern
Tanja Kern

Tanja Kern

Tanja Kern is the associate publisher and editorial director of FLOOR Trends & Installation. She is also the host of the FLOORtalk podcast, where she explores the changes and challenges facing the flooring community's thought leaders and creatives. Tanja has been writing about business, design, and lifestyle for two decades, and her work has appeared in publications such as American Way, Better Homes & Gardens, Fine Interiors, Fodor's, Food Channel, CA Modern, Chicago, Fine Interiors, and Los Angeles.

Articles

ARTICLES

Women of Starnet WIFI Panel in Carlsbad CA 2025

10 Essential Insights on Women-Owned Business Enterprise and Minority-Owned Business Enterprise Certifications

Tanja Kern Headshot 2023.png
Tanja Kern
April 28, 2025
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Women of Starnet and Women in the Floorcovering Industry teamed up for a panel discussion in Carlsbad, California, on Women-Owned Business Enterprise and Minority-Owned Business Enterprise certifications. 


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RevWood American Originals.jpg
American Made

How Mohawk's Domestic Manufacturing Powers Growth in Challenging Times

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Tanja Kern
April 24, 2025
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As global supply chains falter, Mohawk’s domestic production capabilities have become a compelling competitive advantage. Learn how its North Carolina facilities provide retailers with stability through American-made flooring products that are tariff-free, in-stock, and backed by industry-leading innovations and warranties.


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NWFA Expo 2025

NWFA Members Project Growth Despite Challenges at 40th Anniversary Expo

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Tanja Kern
April 24, 2025
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The event highlighted new educational programs, legislative updates, and celebrated 10 years partnering with Gary Sinise Foundation's RISE program for wounded veterans.



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Russ Rogg

HMTX's Distribution Strategy Signals New Direction for Specialized Market Segments

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Tanja Kern
April 22, 2025
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HMTX has merged its Metroflor and Teknoflor divisions into a unified Contract Business & Trade Unit, leveraging product similarities and manufacturing relationships while maintaining separate distribution channels—Metroflor through independent wholesalers and Teknoflor/Aspecta through new partner Spartan Surfaces.


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Industry Q&A

NALFA Sets Sights on Growing Laminate Flooring's Market Share in 2025

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Tanja Kern
April 21, 2025
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Floor Trends & Installation recently spoke with Tom Wright, VP of product management and innovation at Mohawk Industries, about his new role as president of the North American Laminate Flooring Association (NALFA) and the organization's goals for 2025.



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Hotel Cevisama lobby architecture.

Hotel Cevisama: Reimagining Architecture Through Ceramics and Sustainability

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Tanja Kern
April 18, 2025
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Hotel Cevisama merges innovative design with European ceramics to create an iconic architectural space that transcends functionality. This sensory-rich installation at Cevisama 2025 in Valencia, Spain, features multifunctional areas, hotel suites, and conference spaces that showcase ceramics' sustainable potential while addressing climate challenges.


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Footprints Floors Leadership 2025
Industry Q&A

Footprints Floors Expands with New Headquarters to Support Franchise Growth

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Tanja Kern
April 14, 2025
No Comments
Footprints Floors' new headquarters features a 3,000-square-foot training warehouse that can accommodate up to 20 franchisees simultaneously. This consolidates the entire training process under one roof while supporting the company's goal of reaching 200 franchise locations over the next decade.




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NRF Logo

National Retail Federation Projects Modest Growth for 2025

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Tanja Kern
April 7, 2025
No Comments
NRF projects 2.7-3.7% retail growth for 2025, reaching $5.45 trillion despite economic uncertainty. As consumers remain value-focused with what NRF's Kleinhenz calls "intact fundamentals," flooring retailers must navigate changing spending priorities.

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neutral-color house

How Colorful Flooring Challenges the White House Aesthetic

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Tanja Kern
April 4, 2025
No Comments

While America's neighborhoods have become seas of pristine white houses designed for maximum resale value, a colorful rebellion is happening right under our feet. Manufacturers are increasingly offering bolder, more vibrant flooring options that challenge the notion that our homes must sacrifice personality for investment potential.


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Karastan's Black Label collection

Premium Carpet Brands Redefine Luxury Through Color and Sustainability

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Tanja Kern
April 2, 2025
No Comments

Three major carpet brands—Anderson Tuftex, The Dixie Group, and Karastan—are transforming the luxury flooring market with expansive color palettes, custom dyeing services, and sustainable materials aimed at design-conscious consumers seeking personalization in their homes.


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What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

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