The Belknap White Group (BWG) hosted its 17th Annual FlooringPlus Convention Oct. 22-23 at The Sagamore in Upstate New York. This year’s convention focused on BWG’s tradition of empowering its FlooringPlus Members. This two-day event featured keynote speaker Jay Rifenbary, whose presentation “No Excuse!” discussed incorporating core values, accountability, and bringing balance into one’s life and career.

Additional breakout sessions focused on marketing and the importance of consistent advertising, effective website marketing, promoting consumer financing options, and the importance of making customers feel appreciated. Other sessions included important technical issues such as moisture control. Attendees also learned about new products and services during the events’ two-day product showcase.

The main event featured was BWG’s awards presentation luncheon and ceremony. This year, BWG recognized the following award recipients: Tony and Kathy Sicilla of Floor and Home (Westwood N.J.) for BWG Highest Percentage Increase; Gary and Shelly Bertrain of Lee Appliance (Plattsburgh, N.Y.) for BWG Cross-Corporate Account of the Year; and Elite Flooring Specialist (Hartford, Conn.) for BWG Dealer of the Year.

“Our 17th Annual Convention was a resounding success,” said Paul Castagliuolo, BWG president. “Thank you to all suppliers, service providers, employees and participants who joined us to renew friendships, forge new relationships and help plan for our shared future.”

The Belknap White Group created the FlooringPlus Loyalty Program to provide their customers with ongoing cogent information on merchandising, marketing, technology, education and business resources. Members enjoy the benefits of a group program, while maintaining its independence and identity with great flexibility.

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