Norwalk, Conn. – Metroflor launched a redesigned website for its Aspecta range of commercial luxury vinyl tile flooring during Domotex Hannover. New graphics, a revitalized look and feel, and improved navigation were developed to appeal to the architect, designer, and contractor audience. The global brand’s website is also available in six languages: English, German, Italian, French, Spanish, and Dutch.
“The Aspecta website was ready for an aesthetic update and more streamlined navigation,” said Gary Keeble, Metroflor’s director of marketing. “A key objective in Phase I development of the new site was to minimize the number of clicks to get to the desired products and technical information. Products can be easily located using the improved search tool, and we’ve added thumbnails to the product menus to easily browse the product line. All technical documents have been added to the product pages for easy access with the option to download in a single click. These enhancements will vastly improve the user experience.”