Norwalk, Conn. – Metroflor launched a redesigned website for its Aspecta range of commercial luxury vinyl tile flooring during Domotex Hannover. New graphics, a revitalized look and feel, and improved navigation were developed to appeal to the architect, designer, and contractor audience. The global brand’s website is also available in six languages: English, German, Italian, French, Spanish, and Dutch.

“The Aspecta website was ready for an aesthetic update and more streamlined navigation,” said Gary Keeble, Metroflor’s director of marketing. “A key objective in Phase I development of the new site was to minimize the number of clicks to get to the desired products and technical information. Products can be easily located using the improved search tool, and we’ve added thumbnails to the product menus to easily browse the product line. All technical documents have been added to the product pages for easy access with the option to download in a single click. These enhancements will vastly improve the user experience.”

Additional improvements and updates include: the addition of complete line of the new Aspecta One Ornamental collection featuring complementary overprint designs to a range of Aspecta One plank and tile products; enhanced product filtering to drill down to collections, segments or various product specifications; suggested similar products on each product page; online requests for Metroflor’s two CEU courses - Biophilic Design and Resilient Flooring, and Sustainable Attributes of LVT; and a sustainability section, spotlighting the product transparency standards and declarations achieved for the entire Aspecta range, available for download.

The second phase of the redesign is underway and will feature expanded functionality including: user profiles and project folders; quick view option for products; enhancements related to biophilic design; a new blog, “Aspectives”; enhanced case studies and project profiles; a digital media/video gallery; and an enhanced newsroom/press archive.

“Ultimately we intend to create a destination website for the A&D community that caters to their needs and respects their time,” Keeble said. “What we have begun will continue and evolve with new functionality that transforms into a useful which not only improves the web experience, but ultimately the overall customer experience. This is just the first step in the journey."

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