Nearly two decades into the new millennium, the rapid growth of technology has changed every facet of life, including how consumers make purchases for their home. Though as our business and social circles expand and become more global, the consumer experience is becoming more personalized, a theme that connected events this winter, Flooring America’s and Carpet One’s Winter Convention in Washington D.C. and the International Surface Event (TISE) in Las Vegas. Modern consumers are constantly surrounded by digital marketing from both obvious and not-so-obvious sources. With a deluge of stimuli, what does it take to stand out in the flooring industry? A strong digital presence and a personal customer experience.
With improvements not only to cell phones, but also to data coverage and mobile-responsive software, the path-to-purchase now invariably begins online.