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ColumnsBusiness Insights

More Techniques for Successfully Closing a Sale

By Buddy Wisdom

Occasionally, completing the sale requires something extra beyond asking for the order. There isn’t and never will be one close that works every time. That’s why we must learn several closes. You have to know more ways to get your clients to say “yes” rather than say “no.” If you don’t, you won’t succeed in this business.

This is a close that I developed while managing a chain store. Our Customer Satisfaction Sheet was already in place, which was a questionnaire beginning with the buying experience and ending with the installation experience. Each question had small boxes for a “yes” or “no” plus several lines for comments. Below all that was a larger box with the cash on delivery amount and then a line for the customer to sign. Every installer was required to have this customer survey signed if he or she were to be paid.

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