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ColumnsQ&A on Flooring

Where is the Flooring Industry’s Technology Headed?

By Dave Foster

Todd Saunders, the CEO of Broadlume, is a mover and shaker in the flooring industry. His company has netted a series of industry acquisitions, including FloorForce, Creating Your Space, Retail Lead Management, RollMaster, and the most recent: BanaBoom. We had the opportunity to learn more about how Brodlume will use these technologies to improve independent flooring retailers’ businesses. The following are excerpts of this conversation, which you can listen to in its entirety below. 

Saunders: We are excited to acquire BanaBoom for three main reasons. The first one is the technology side. They have an unbelievable underlying technology. I think it’s best-in-class in the industry—it’s all been built over the last three years, and it’s all cloud-based, it's just no one has heard of them. 

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