Nancy Hill-Anderson was appointed to IDG as the group’s new managing director, a newly formed position to help propel the group forward. We recently connected with her to learn more about her plans to work with this group of savvy business owners and drive their business to new heights.
Providing an outstanding customer experience represents a significant opportunity for you to differentiate your store (a.k.a. brand) from the large box retailers and online competitors.
The world is rapidly changing. Businesses that want to be viable for five, 10, 15—heck, even just two years—into the future have got to be on alert, in constant knowledge acquisition mode, and on the ready to create new ways of doing things.
Some say we are experiencing a retail apocalypse because in 2017 more stores closed than ever before. But Keith Spano, who spoke at the opening session, contended that retail is alive and well and changing.
New technologies, new products, new marketing strategies—it’s intriguing to see how marketers are using consumer research, their personal experience and plain old gut instinct to tell their story and sell more flooring.
